100 % Design | UK’s largest design show

What is 100% Design? 
100% Design is the commercial cornerstone of the London Design Festival and the UK’s largest design trade show.


About the event 
First staged in 1995, 100% Design is the commercial cornerstone of the London 100% Design, the UK’s largest design trade show. Taking place during London Design Festival, the show welcomes hundreds of exhibitors and more than 26,000 visitors to Kensington over four days, helping to foster relationships between some of the biggest architects, designers, specifiers, retailers and developers in the world.


100% Design in 2016
For 2016, 100% Design explores the theme of ‘Experience’, which considers the many ways in which design guides, frames and improves the ways that we live, work and consume. The visual identity for this year’s show highlights the experience of visiting 100% Design, and celebrates the importance of attending a design trade show. Experiences at 100% Design range from physically engaging with the latest product innovations, to establishing new business relationships and networking with design professionals.


Throughout the campaign, and at the show, visitors and exhibitors were invited to share their design experiences. How do we feel, explore, discover, see and connect with design? A series of specially commissioned installations, and the show’s unrivalled talks programme; Talks with 100% Design, explored the wide-ranging aspects of experiential design, complemented by the latest UK product launches from a selection of world leading exhibitors.


New for 2016, 100% Design was situated alongside London’s new contemporary decorative interiors show LuxuryMade. Heralding a new, highly selective approach to luxury design events, LuxuryMade took place within a unique setting, some of which has been hidden from public view for over 20 years: Olympia’s Pillar Halls.


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